Privacy Policy

Our Organisation

The Roots Programme CIC is a radical, grassroots exchange organisation focused on the way UK society understands and relates to difference.

The Roots Programme is a Community Interest Company (#11389434), incorporated in 2018.

If you have any questions or concerns about privacy or our processing of your personal information, please contact us at

The information we collect and what we do with it

1. Information we receive when you use our services and content

If you are browsing our website as an anonymous visitor or viewing our content on other channels or platforms we use Google Analytics to collect certain information from you, such as your IP addresses, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths.

What we do with it: we use it to improve our services and content.

Lawful bases: legitimate interest in monitoring and improving our website and content; consent as required using our cookie management tool.

2. If you sign up for a newsletter or updates

If you sign up for a newsletter or update we will collect your name and email address.

What we do with it: we use it to send you the relevant newsletters and updates you have asked for. We store the information in our Customer Relationships Management System and share it with our service provider MailChimp (hosted outside the EEA) who send out the newsletters on our behalf.

Lawful basis: performance of a contract.

3. If you sign up or register for an activity

If you sign up for an event or activity, we might need to collect data (such as your name, email address and telephone/mobile number) to be able to contact you to ensure that you have all the relevant details for the event.

Lawful basis: performance of a contract.

4. If you want to make a donation

If you donate directly to us we will collect and process the data required relating to the financial transaction that makes it possible for us to process the donation and maintain the proper levels of financial records. Depending on the type of donation you want to make (one-off, repeated) and the method you use, this data may include: name, email address, postal address, telephone contacts, bank account details, credit card details, taxpayer status.

What we do with it: we use the information to set up regular donations, to process one-off payments and to claim Gift Aid. When you give directly into our account we do not take your bank details from our financial system and we do not store them anywhere. Where you have a standing order with us we keep a scanned copy of the paper form you completed in our secure system and the paper copy is then securely destroyed.

Lawful bases: performance of a contract; legal obligation to keep certain financial records; legitimate interest to retain relevant business records.

5. If you interact with us

We may collect and process information about your interactions with us, details about the donations you make to us, events or activities that you register for or attend and any other support you provide to us.

What we do with it: we use the information to maintain customer records and to make our every interaction with you more valuable and informed.

Lawful basis: legitimate interest to retain customer records and to communicate effectively with you.

6. Information from third parties

If you have made a donation to us through a third party (such as a fundraising platform) we may receive personal details for our marketing purposes, if you gave consent for your information to be shared with us. These independent third parties will only share information if you instruct them to do so. Please check their privacy information when you provide your information to understand fully how they will process your data.

What we do with it: we only use the information for the purposes to which you have consented, likely to be receiving newsletters and updates from us.

Lawful basis: performance of a contract

7. Information that is publicly available

We may also use publicly available information to identify people who express an interest in giving major gifts to organisations similar to The Roots Programme or who may be interested in a high-profile public association with The Roots Programme. This information may include newspaper or other media coverage, open postings on social media sites such as LinkedIn, and data from Companies’ House.

What we do with it: we use this information to contact those who may be interested in the work of The Roots Programme.

Lawful basis: legitimate interest in identifying potential supporters.

Legitimate Interests means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests. When we process your personal information for our legitimate business interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you.

8. Further information 

Profiling to provide you with relevant information

We always want to be relevant to you, offering an increasingly improved service. In doing so, we may use profiling techniques to provide us with general information about you. Such information is compiled using publicly available data about you or information you have already provided to us.

Your rights and choices

It is your choice as to whether you want to receive information about our work, how we raise funds and the ways you can get involved. If you do not want us to use your personal information in these ways, please let us know. You can opt out of our marketing communications at any time by clicking the ‘unsubscribe’ link at the end of our marketing emails or by emailing us at

You can also change any of your contact preferences at any time (including telling us that you don’t want us to contact you for marketing purposes by telephone, email or post) by contacting us at

If you opt out of marketing, we will keep your contact details on a suppression list to make sure we do not contact you again.

There are some limited circumstances where we may have to contact you again, for example, to process a donation you have made and any related Gift Aid; to explain and apologise where we have made a mistake.

Making sure your details are accurate

We only want to send you relevant, valuable communications, so it is important the information we have about you is accurate. If you want to change how we communicate with you, or update or correct the information we hold, contact us at

Your data rights

Under privacy law you have the following rights:

Right of access – you can request a copy of the personal information we hold about you.

Right of rectification – you can ask us to correct any personal information you think is inaccurate or incomplete.

Right to erasure – you can request that we delete your information where there is no good reason for us continuing to process it.

Right to object to processing – you have the right to object to us processing your personal information in certain circumstances.

Right to restrict processing – you can ask us to restrict our use of your personal information in certain circumstances.

Portability – you can ask us to transfer your personal information to another organisation in certain circumstances.

These rights don’t always apply to all activities or all information. If you want to make any rights request, please contact us at We will respond to a request to exercise any of the above rights without undue delay and in any event within one month. You are not required to pay any charge for exercising these rights.

If you have any questions about this privacy policy or our privacy practices, please contact us at

You also have the right to complain to the Information Commissioner’s Office. More information here: We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

How long we keep your information for

We will hold your personal information on our systems for only as long as is necessary for the relevant activity. Where you contribute material to us, for example, in response to a campaign, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted unless otherwise stated.

Security of data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees,  agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Sharing your information

The Roots Programme will not, under any circumstances, share or sell your personal information with any third party for marketing purposes and you will not receive offers from other companies or organisations as a result of giving your details to us.

We may need to share your information with our service providers, associated organisations and agents who help us to prepare and send communications. These organisations will only act under our instruction and we will not allow these organisations to use your data for their own purposes. They are obliged to keep your data secure. We use secure and trusted commercially available CRM and marketing automation software. We also make sure we have the relevant protections in place where these organisations are based outside the EEA.

We will also comply with legal requests where disclosure is required or permitted by law (for example, to government bodies for tax purposes (such as to claim gift aid) or law enforcement agencies for the prevention and detection of crime (as long as these bodies provide us with a relevant and valid request in writing).

Cookies and analytics

Like most interactive websites, our website uses cookies, which are small files that are downloaded onto a device when you access certain websites. They serve different purposes and some are necessary for the site to work or for security. Please see the Cookies Information on our website for more details of the cookies we use. You can opt out of non-essential cookies using our cookie management tool.

Other websites

We are not responsible for the privacy of data collected by websites not owned or managed by The Roots Programme, including those linked to through our website.

Privacy information updates

We will update this information when necessary. Please visit this page periodically to keep up to date with any changes. We will notify you about significant changes by email, or by placing a prominent notice on our website.

This Privacy Policy was last updated on 21 October 2021.